UGG was founded in 1978 on the beaches of California by Brian Smith, a young Australian surfer passionate about sheepskin. Initially adopted for their ability to keep feet warm after long sessions in cold water, UGG boots quickly became a symbol of laid-back California style in the 1980s—especially within surf communities. In the early 2000s, the brand shifted into high-end fashion, opening boutiques in New York, London, and Paris alongside prestigious collaborations with Jimmy Choo and Swarovski. UGG evolved from practical gear to an urban wardrobe essential, recognized for its quality and comfort but always maintaining a simple and authentic vibe. Today, the entire UGG shoe collection is available on sneakerpricer.com, where you can compare all models and prices.
The UGG catalog is extensive and diverse. Boots remain the signature product: the UGG Classic Mini, UGG Ultra Mini, UGG Classic Tall—all offered in a variety of colors and materials, from suede to double-faced sheepskin with natural wool inside. High boots, short boots, platforms, wedges, and Tasman or Tazz models showcase the breadth of the lineup. UGG slippers highlight another side of the brand: ultimate comfort and coziness. Fluff, Scuffette, and Cozy models demonstrate UGG’s expertise in at-home comfort, with plush materials, thick soles, and warm designs. UGG also makes sandals, clogs, sneakers, and slippers for men and kids, moving from indoor wear to accessories you can confidently wear outdoors.
Originally associated with a female audience, the brand has won over young generations of all genders thanks to its extreme comfort and ability to adapt to current trends. Millennials and Gen Z have embraced the UGG look for its unique style and cocooning feel. Boots are easily integrated into urban, casual, and even sophisticated outfits, explaining their constant presence in influencer Instagram feeds and on university campuses. UGG’s essence is a cloud-like sensation with every step, paired with robustness and the ability to keep feet warm in winter and cool in summer—thanks to natural wool. The comfort and simplicity of slip-ons, plus the innovative design of new styles (platform UGGs, hybrid sandals), make these shoes a favorite both at home and out and about. UGG now offers options for everyone: men, women, and kids. Whatever your style, sneakerpricer.com’s UGG catalog lets you filter and compare models to find the perfect color, fit, and price for you.
UGG has teamed up with influential artists and designers for standout editions and capsules. Notable collaborations include Jimmy Choo for daring, sparkly styles, and Swarovski for crystal-embellished boots. The brand has also partnered with creators like Chris Stamp and Josué Thomas, and the new GoldenRise sandal was recently introduced by ambassador HANNI. In terms of ambassadors, UGG appeals to the music scene (Post Malone, H.E.R.), film, and sports worlds alike. From Vanessa Hudgens to Luka Sabbat, plus numerous influencers and international stars, UGG is regularly spotted on red carpets, fashion shoots, and global music campaigns.
The diversity of UGG collections, the brand’s capacity for reinvention, and the cultural momentum from collaborations mean new iconic models are released every year. On sneakerpricer.com, you can compare every UGG model—including rare, limited, or best-selling drops—to find your perfect pair.
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