TYR Sport was founded in 1985 in Huntington Beach, California, by two enthusiasts: designer Joseph DiLorenzo and Olympic medalist swimmer Steve Furniss. The name derives from Týr, the Norse god of war, perfectly reflecting the brand’s philosophy of pushing limits and embracing the fighting spirit of athletes. Unlike major competitors such as Speedo and Arena, TYR positioned itself early as a company focused on technical innovation and producing durable, high-quality products. More than just a swimsuit manufacturer, TYR also offers equipment for triathlon, goggles, bags, and cross-training shoes, with a strong focus on performance and comfort. On SneakerPricer, the TYR section showcases this extensive range at competitive prices, linked to other major players in the sector.
Among TYR’s best sellers are their jammers, technical swimsuits, and power-lifting shoes combining performance, durability, and style. The CXT-1 Trainer, highly praised for optimal support and grip, has won over CrossFit and triathlon athletes and even features limited editions signed by ambassadors like Dani Speegle. The TYR Avictor, a premium swimwear model, is renowned for its advanced ResiFlex fabric offering compression and flexibility, while the Alliance Splice line offers a broad palette suitable for all levels. These models and more are detailed in up-to-date product sheets on SneakerPricer, where users can compare prices, sizes, and reviews.
- The name TYR refers to the Norse god of war, symbolizing athletes' fighting spirit.
- TYR was founded by an Olympic swimmer, evidencing its elite sports connection.
- TYR signed the first female CrossFit athlete for a signature collection, bolstering its image as an inclusive and innovative brand.
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